Cocaine Energy Drink??

~~Hacking is a Felony~~ · 09-22-2006, 03:59 PM

The Ultimate Energy Drink: Cocaine?
By MELISSA SOWRY - ABC NEWS

Most people know what cocaine is, and now Redux Beverages in Las Vegas is offering what it calls a "legal alternative" to the illegal drug in form of an energy drink.

Jamey Kirby, the drink's inventor, says the name for the drink — Cocaine — came to him during a brainstorming session at 1 o'clock in the morning.

"It's an energy drink, and it's a fun name," says Kirby. "As soon as people look at the can, they smile."

Kirby says Redux wanted to make a beverage that would send a sensation to the mouth. He describes Cocaine, the new beverage, as a "fruity, atomic fireball" drink.

Real Cocaine?

The 8.4 fluid ounce energy booster has no actual cocaine in it, but it does contain 280 milligrams of caffeine. According to the company's Web site, the only way to get more caffeine per ounce is with an espresso.

"It's just a bad idea and has all the same downsides of too much caffeine plus a very bad name," says Dr. Charles O'Brien a professor and vice chairman of psychiatry at the University of Pennsylvania.

The beverage is marketed to give a person a "high" coupled with a tingly euphoric feeling within five minutes of drinking it. That initial boost is followed 15 minutes later by an energy buzz that will last five to six hours, according to the company.

Kirby claims Cocaine is "350 percent stronger than Red Bull" but that people do not experience the "sugar crash" or jitters that he says some of the other energy drinks can produce.

The Secret Formula?

Kirby confesses that a "throat-numbing" ingredient is added to the drink to emulate its namesake, but he won't divulge the identity of that add-in, saying it's confidential.

"We're getting a phenomenal response," says Kirby, crediting the can's simple design and product promotion for the drink's early success among consumers from high school kids to 30-year-olds.

The company isn't hiding from mixing Cocaine with alcohol. On the drink's Web site, www.DrinkCocaine.com, it posts a variety of alcohol and Cocaine combinations.

Kirby, who says the world is ready for a beverage named after an illegal drug, has been surprised by the lack of controversy over the name of the drink.

"We've been shocked by its acceptance," he says. "We thought it would be a hard sell."

So far, the drink can be found only in bars and convenience stores in the Los Angeles and New York metropolitan areas. It is expected to debut in San Diego this week. Kirby says the company is already getting inquiries about selling the product in England, Italy, Australia, South America and Central America.

================

Ingredients

Caffeine - Stimulates the brain and central Circulatory System. Caffeine enters into the blood stream in a short time (10-15 minutes).
Caffeine effects last for 3-4 hours.

Taurine - an abundant amino acid found naturally in the body. It enhances glucose and amino acid transport to the muscles and helps regulate the nervous system. No one is really sure exactly of the benefits, but it is believed to detoxify and cleanse the system.

Guarana - seed from South America. Naturally contains caffeine. Used as a source of energy.

Dextrose - a monosaccharide or simple sugar that is about 20% less sweet compared to cane sugar. It is derived entirely from corn, is low-cost, and contains no fructose or lactose. Some nutrition websites suggest Dextrose is a great additive to your regular creatine monohydrate for post-workout.

Vitamin C (Ascorbic Acid) - required for our bodies immune system. Helps produce white blood cells and t-cells.

Vitamin B6 & B12 - after we eat the vitamins assist the body in converting the nutrients in the food into energy. These vitamins help counter the effects of fatigue and nervousness; they improve performance and stamina.

Inositol - member of the B vitamin family. Aids in digestion, the breakdown of fats and reduces cholesterol in the blood; it helps prevent hardening of the arteries, and may protect nerve fibers from excess glucose damage. Inositol has a natural calming effect and may be used in the treatment of anxiety, depression, and obsessive-compulsive disorder without the side effects of prescription medications.

====================

What do you think of the name? Would you try this stuff? Discuss.

**DarkFalcon** · 09-22-2006, 09:01 PM

Oh god what's next Angel Dust Kool-Aid?

Great way to get all the kids more accepting of the real thing!!

yazf909 · 09-22-2006, 09:31 PM

cant wait to try it, sounds good to me

**Jayelin** · 09-22-2006, 09:42 PM

sweet, I'll drink a case of that, then clean my entire house in like, 1.5 hours.

**NYCmitch25** · 09-22-2006, 09:52 PM

I prefer Heroin - it penetrates the brain more quickly than other energy drinks

**bigDman** · 09-22-2006, 09:57 PM

i do not see this product lasting long

EzyRyder · 09-22-2006, 10:55 PM

do tey sell it in local storse yet?

Pj-Macx · 09-23-2006, 01:01 AM

oh good grief.. what will they think of next..

**Sholiz** · 09-23-2006, 01:29 AM

Quote:

Originally Posted by Pj-Macx

oh good grief.. what will they think of next..

Sex in a Can?

**davtown** · 09-23-2006, 08:21 AM

Quote:

Originally Posted by Pj-Macx

oh good grief.. what will they think of next..

http://www.bevnet.com/reviews/liquid_cereal/index.asp

09-22-2006, 03:59 PM	#1
~~Hacking is a Felony~~ I destroy property Join Date: May 2005 Posts: 4,105 Recipes: 0 Rep Power: 0	Cocaine Energy Drink?? The Ultimate Energy Drink: Cocaine? By MELISSA SOWRY - ABC NEWS Most people know what cocaine is, and now Redux Beverages in Las Vegas is offering what it calls a "legal alternative" to the illegal drug in form of an energy drink. Jamey Kirby, the drink's inventor, says the name for the drink — Cocaine — came to him during a brainstorming session at 1 o'clock in the morning. "It's an energy drink, and it's a fun name," says Kirby. "As soon as people look at the can, they smile." Kirby says Redux wanted to make a beverage that would send a sensation to the mouth. He describes Cocaine, the new beverage, as a "fruity, atomic fireball" drink. Real Cocaine? The 8.4 fluid ounce energy booster has no actual cocaine in it, but it does contain 280 milligrams of caffeine. According to the company's Web site, the only way to get more caffeine per ounce is with an espresso. "It's just a bad idea and has all the same downsides of too much caffeine plus a very bad name," says Dr. Charles O'Brien a professor and vice chairman of psychiatry at the University of Pennsylvania. The beverage is marketed to give a person a "high" coupled with a tingly euphoric feeling within five minutes of drinking it. That initial boost is followed 15 minutes later by an energy buzz that will last five to six hours, according to the company. Kirby claims Cocaine is "350 percent stronger than Red Bull" but that people do not experience the "sugar crash" or jitters that he says some of the other energy drinks can produce. The Secret Formula? Kirby confesses that a "throat-numbing" ingredient is added to the drink to emulate its namesake, but he won't divulge the identity of that add-in, saying it's confidential. "We're getting a phenomenal response," says Kirby, crediting the can's simple design and product promotion for the drink's early success among consumers from high school kids to 30-year-olds. The company isn't hiding from mixing Cocaine with alcohol. On the drink's Web site, www.DrinkCocaine.com, it posts a variety of alcohol and Cocaine combinations. Kirby, who says the world is ready for a beverage named after an illegal drug, has been surprised by the lack of controversy over the name of the drink. "We've been shocked by its acceptance," he says. "We thought it would be a hard sell." So far, the drink can be found only in bars and convenience stores in the Los Angeles and New York metropolitan areas. It is expected to debut in San Diego this week. Kirby says the company is already getting inquiries about selling the product in England, Italy, Australia, South America and Central America. ================ Ingredients Caffeine - Stimulates the brain and central Circulatory System. Caffeine enters into the blood stream in a short time (10-15 minutes). Caffeine effects last for 3-4 hours. Taurine - an abundant amino acid found naturally in the body. It enhances glucose and amino acid transport to the muscles and helps regulate the nervous system. No one is really sure exactly of the benefits, but it is believed to detoxify and cleanse the system. Guarana - seed from South America. Naturally contains caffeine. Used as a source of energy. Dextrose - a monosaccharide or simple sugar that is about 20% less sweet compared to cane sugar. It is derived entirely from corn, is low-cost, and contains no fructose or lactose. Some nutrition websites suggest Dextrose is a great additive to your regular creatine monohydrate for post-workout. Vitamin C (Ascorbic Acid) - required for our bodies immune system. Helps produce white blood cells and t-cells. Vitamin B6 & B12 - after we eat the vitamins assist the body in converting the nutrients in the food into energy. These vitamins help counter the effects of fatigue and nervousness; they improve performance and stamina. Inositol - member of the B vitamin family. Aids in digestion, the breakdown of fats and reduces cholesterol in the blood; it helps prevent hardening of the arteries, and may protect nerve fibers from excess glucose damage. Inositol has a natural calming effect and may be used in the treatment of anxiety, depression, and obsessive-compulsive disorder without the side effects of prescription medications. ==================== What do you think of the name? Would you try this stuff? Discuss.

09-22-2006, 09:42 PM	#4
Jayelin IronMass Vip Join Date: Jul 2006 Location: Middletown, Ohio Posts: 791 Recipes: 0 Rep Power: 28	sweet, I'll drink a case of that, then clean my entire house in like, 1.5 hours. __________________ George Orwell was double plus right.

09-23-2006, 01:01 AM	#8
Pj-Macx Pro Stature Join Date: May 2005 Location: 632 HP SS Posts: 3,337 Recipes: 0 Rep Power: 68	oh good grief.. what will they think of next.. __________________ Co-Owner @ BodyBuildingXtreme 2002 Navy Blue Metallic Camaro SS "The Blue Ghost" # 10354 -=LME LSX 454ci built for N20=-

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09-22-2006, 09:01 PM	#2
DarkFalcon I've got a RAGING clue! Join Date: May 2005 Location: dnyc99's cleaning staff Posts: 11,511 Recipes: 0 Rep Power: 299	Oh god what's next Angel Dust Kool-Aid? Great way to get all the kids more accepting of the real thing!!

09-22-2006, 09:31 PM	#3
yazf909 Pro Stature Join Date: Sep 2006 Posts: 340 Recipes: 0 Rep Power: 8	cant wait to try it, sounds good to me

09-22-2006, 09:52 PM	#5
NYCmitch25 Silver Member Join Date: Jul 2005 Location: New York Posts: 1,102 Recipes: 0 Rep Power: 51	I prefer Heroin - it penetrates the brain more quickly than other energy drinks

09-22-2006, 10:55 PM	#7
EzyRyder Pro Stature Join Date: Jul 2006 Posts: 743 Recipes: 0 Rep Power: 71	do tey sell it in local storse yet?